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Now Hiring: Senior Retail Media Strategist – Lead High-Impact Traditional & Digital Campaigns
The Advance Group has partnered with a local furniture retailer who is seeking a Senior Retail Media Strategist in the Monroe, MI area. The ideal candidate for this Direct Hire opportunity will possess experience with local media planning.
Senior Retail Media Strategist Responsibilities:
Develop and support quarterly media strategies across U.S. DMAs for both traditional (TV, radio, print) and digital (SEM, display, social, streaming) channels.
Lead onboarding for new market/store media campaigns.
Collaborate with media agencies on reviews, performance, and budget changes.
Monitor campaign KPIs and provide optimization insights.
Manage and track budgets for single-store retail events and broader campaigns.
Provide data-driven recommendations and assist with tagging and digital tracking.
Review and respond to traditional media performance (e.g., underperformance, makegoods).
Maintain accurate documentation using media and budget planning tools.
Senior Retail Media Strategist Requirements:
Bachelor’s degree in Marketing, Advertising, or Communications (or equivalent experience).
4–6 years of experience in media strategy and planning.
At least 4 years of hands-on experience with local media buying (traditional and digital).
Strong understanding of retail advertising and promotional cycles.
Proficiency in Microsoft Office Suite (especially Excel and PowerPoint).
Knowledge of creative/production workflows and digital tracking tools.
Analytical thinker and strong communicator; thrives in fast-paced settings.
Must pass background check and pre-employment drug screening.
Ready to take your career to new heights? Explore job opportunities in the enchanting area around Monroe, Michigan! Nestled in the southeastern part of the state, this vibrant region offers a perfect blend of small-town charm and big-city amenities. With easy access to the stunning shores of Lake Erie and the lush greenery of Sterling State Park, Monroe boasts a unique culture that celebrates history, arts, and outdoor recreation. From catching a show at the River Raisin Centre for the Arts to savoring delicious local cuisine at the renowned McGeady's Town Pub, there's no shortage of experiences waiting for you here. Don't miss the chance to be a part of this thriving community and elevate your career in a region that truly has it all!
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